Client Zone

sntv Insights – UEFA Champions League 2021-22

The UEFA Champions League (UCL) is one of the most prestigious and most-watched sporting competitions in the world, and our coverage of the competition continues to be incredibly popular with our clients worldwide.

This year saw Karim Benzema and company inspire Real Madrid to the club’s 14th title at Paris’ Stade de France stadium.

During the 2021-2022 UCL season we distributed over 1,200 stories, which were used by over 450 media channels in 89 different markets worldwide. On average each story was used more than 100 times, which is double the average for a video distributed by sntv, illustrating the popularity of the competition.

On a market level, sntv's UCL coverage was most popular with media organisations in the United States, Qatar and the United Arab Emirates – all growing soccer markets. Significant media exposure was also recorded across established soccer markets in Europe, including France, Italy, Germany, Spain and the United Kingdom.  

Notably, video covering the competition also proved popular in markets with the highest penetration of soccer fans in the population. These included Brazil, Mexico, South Africa, Thailand and Turkey which all feature in the top 15 soccer markets, listed by the percentage of the population which are interested in the sport. [1]

Our coverage of the 2021-22 competition incorporated breaking news, training, press conferences, draw reaction, and video shot on the ground at matches, including fan interviews, predictions and real-time reaction. The latter most notably included the real-time reaction of Liverpool fans after the distressing events in the build-up to the Final at the Stade de France, which caused kick-off to be delayed by 35 mins. 

With coverage from FIFA and UEFA tournaments and leagues, as well as domestic leagues from across the globe, our soccer coverage is unrivalled. Find out more about the sntv difference and how we can help you with your soccer coverage plans by contacting us at

Keep up to date with all our latest insights by following our LinkedIn profile.


[1]  Nielsen – World Football Report 2018: