About Us

Bringing the World of Sport to Audiences Everywhere

SNTV delivers trusted sports video to broadcasters, publishers and digital platforms around the world, helping media organisations keep audiences informed, engaged and connected to the stories shaping sport.

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A Trusted Global Sports Video Partner

Since 1996, SNTV has delivered a continuous flow of sports video, from breaking news and major events to match highlights, interviews and original feature stories.

As a joint venture between The Associated Press and IMG, we combine global newsgathering, editorial expertise and world-class sport production. Our journalists, producers and crews work across the globe to deliver timely, accurate and compelling coverage wherever the story develops.

Our service includes:

  • Breaking sports news and rapid-response coverage

  • Action highlights from across the sporting calendar

  • Coverage from major international events

  • Interviews, press conferences and feature stories

  • Clear rights, restrictions and editorial information

  • 24-hour access to the SNTV Sports News Desk

  • Planning tools and editorial support for client newsrooms

For 30 years, SNTV has helped media organisations tell the stories that shape the world of sport
Global Reach

The World of Sport, Covered Every Day

With editorial teams, production crews and partners around the world, SNTV delivers coverage across more than 40 sports.

From major international events to daily breaking news, we give media organisations access to the stories, voices and moments their audiences care about.

30+
Years’ experience in sport journalism
24hr
Sports news desk support
60+
Stories delivered per day
Global Reach Map
40+
Sports covered worldwide
150+
Rightsholders relationships
400+
Media organisations rely on sntv content

Our History

30 years of sport. 30 years of stories.
One trusted partner.

Founded in 1996 as a joint venture between The Associated Press and IMG, SNTV was created to meet the growing global demand for fast, reliable sports video.

Over the past three decades, we have evolved alongside the sports media industry, from the early days of satellite distribution to today’s digital publishing landscape.

Throughout that time, one thing has remained constant: our commitment to trusted journalism, global coverage and high-quality sports storytelling.

From iconic victories and historic achievements to breaking news and unforgettable human stories, SNTV has helped media organisations around the world bring sport to life.


Story 10

A Production and Distribution Service That Ticks Every Box

Powered by SNTV, Story10 is the global force behind dynamic sports video content that connects, engages and delivers results. From concept to distribution, we create branded video that reaches the right audience, on the right platform, at the right time.

  • Production: Creating compelling sports content that captures attention and drives engagement

  • Content Creator Partnerships: Collaborating with the right creators to bring your brand to life

  • Distribution: Delivering content through a global network for maximum reach

  • Reporting: Providing clear insights and measurable performance

Visit Story10.com

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Careers at SNTV 

Join Our Global Team and Help Shape The Future of Sports News

At SNTV, our mission is to provide the most engaging, accurate, and timely sports news videos that place audiences inside every story. We offer career opportunities worldwide. View our vacancies below and work alongside our passionate team in our international offices.

Latest Vacancy: None at present.

About SNTV FAQs

Questions about the SNTV service that you may find helpful.

What does SNTV cover?

SNTV delivers extensive coverage across the global sporting calendar, from major international tournaments to daily breaking news stories.

Our coverage includes:

  • Major events such as the Olympic Games and FIFA World Cups

  • Top-tier Soccer, tennis, golf, motorsport and more

  • Breaking sports news, interviews, press conferences and feature content

  • Stories exploring athletes as cultural figures across music, fashion, lifestyle and fandom.

With access to AP’s global newsgathering network and SNTV’s own crews on the ground, we are able to respond quickly to breaking stories and deliver content from wherever news is happening.

For a full overview of upcoming coverage, clients can access our Sports Planner.

What makes SNTV different from other providers?

SNTV combines global newsgathering with speed and reliability.

Key differentiators include:

  • A unique partnership with The Associated Press and IMG

  • Extensive global coverage

  • A global network of crews and bureaus

  • Fast turnaround on breaking sports news

  • A strong mix of action highlights and original storytelling

This ensures you get both depth and speed in your sports coverage.

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Ready to Strengthen Your Sports Video Offering?

Talk to our commercial team about your content needs, explore how SNTV can support your newsroom and arrange a trial.

Get in Touch