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sntv Insights – FIFA World Cup 2022

The FIFA World Cup 2022 was a soccer spectacle which captured the entire world and sntv was on the ground capturing the entire event including breaking news, squad announcements, press conferences and training.

We take a deeper look at our coverage of the FIFA World Cup 2022 which focuses on content usage insights and stats. View our infographic 

  • sntv coverage was used in over 95 different markets across the globe by over 500 different media outlets. Total story usage by our clients was over 241,000 times
  • Top usage markets included the USA, the UK, Egypt, UAE, Thailand, South Africa, Spain, Italy and China.
  • Video views on social media hit 220m, with 60 days of media usage recorded across the tournament. 
  • Our top stories included; sntv looks at the eight stadiums to host the 2022 FIFA World Cup in Qatar, Croatia train in the lead-up to the semi-final against Argentina and Messi's Argentina train two days before the World Cup semi-final against Croatia. 

With coverage from FIFA and UEFA tournaments and leagues, as well as domestic leagues from across the globe, our soccer coverage is unrivalled. Find out more about the sntv difference and how we can help you with your soccer coverage plans by contacting us at

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