Client Zone

Where are all the women? 

New research from leading charity, Women in Sport, highlights the continued lack of visibility of women’s sports coverage across five European countries.

Where are all the women? Article

New research, co-funded by the Erasmus+ programme of the European Union, will be shared at Women in Sport’s Empower Conference in London, 18th October, highlighting that women’s sport is often ‘barely visible’ in all five nations studied. 

With evidence of some countries failing to achieve more than 2% of coverage for women’s sport and around 30% of some channels having zero women’s sport coverage in some periods, this research shows there is still a long way to go in achieving parity for women’s and men’s sport.
 

Key findings from ‘Where are all the Women? Shining a light on the visibility of women’s sport in the media.’
  • Women’s sport media coverage lags significantly behind that for men’s: Across all five countries, despite the variation in the extent of coverage, women’s sport is significantly less visible than men’s sport and does not reflect the extent of high-level, exciting women’s sport taking place. Men’s sport accounted for over 80% of coverage in the UK, Sweden and Malta, with football a significant driver of this. In Greece and Romania, men’s sports coverage was a little lower at 70% and 60% respectively (with more mixed sport covered), but still dominated.
     
  • Levels of visibility need to be elevated: in four of the five countries, women’s sport failed to achieve above 10% of all sports coverage. Coverage is at its lowest in Malta and Greece, where it failed to achieve more than 2%. In Sweden and the UK, the picture was variable, achieving between 3-6% (Sweden) and 4-10% (UK). Romania had the highest and most consistent coverage, peaking at 14%, predominantly driven by tennis champion, Simona Halep, helped by her celebrity status in the country.
     
  • Pay TV is dominated by men’s sport programming: 31% of the channels monitored showed only men’s sport (23 out of 74). Some free-to-air (FTA) channels, as well as Eurosport, provided coverage of women’s sport to a greater extent through major mixed events. FTA channels have an important role to play in reaching new and larger audiences. 


The challenge uncovered by the research is maintaining women’s sport coverage outside of just international competition. International competitions underpin higher coverage periods, although outside of these events, reporting diminished considerably when domestic competition was all that was available.

In terms of the quality of coverage of women’s sport, in the UK, 58% of women’s sport articles (online and print) and 51% of men’s sport articles, used action images, indicating a more equal tone of the sports coverage. In Sweden however, action shots were only used in 47% of women’s sport coverage compared to 67% of men’s sport articles.

In the UK, 31% of articles (online and print) used gender tagging – ‘women’s’ events for example, compared to only 3% of men’s sport articles. In Sweden this was just 2% for women’s sport articles by contrast.
 

Read the full article here 

 

Related news

Article

Who's game?

With the quality of elite women's sports now often on par with elite men's, it’s only a matter of time until bigger audiences follow. Will this happen for the FIFA Women's World Cup 2019?
October 2018
Article

Top female athletes to watch 2019

Our top female athletes to watch:

  • Amelia Kerr, New Zealand (Cricket) 
  • Chloe Kim, USA (Snowboarding)
  • Lieke Martens, Netherlands (Soccer)
  • Marta, Brazil (Soccer)
  • Mikaela Shiffrin, USA (Skiing)
  • Sam Kerr, Australia (Soccer) 
  • Sung Hyun Park, South Korea (Golf)

View our coverage

 

Article

Nielsen - The real value of women's sport

Nielsen Sports has released data that shows, the scale of the market in the UK and importantly, the opportunities for sponsors and broadcasters.
Article

Caster Semenya talks exclusively to SNTV

Billie Jean King fought against all odds for gender equality. To get support from such names gives you strength”, says Caster Semenya. 
SNTV logo
Back

Cookies on the website

We use cookies on this website. Some of these are necessary, while others allow us to enhance your experience and provide insights into how the site is being used.

For full details of each of the cookies we use please see our Cookie policy.

Our recommended settings are that these cookies are all active and accepted but if you would like to amend your cookie preferences you can do so by clicking Customise cookies.

Accept cookies Customise cookies

Cookies are small pieces of data that websites store on your browser when you visit them. Cookies are useful because they allow a website to recognise your visit and collect information about how you use that website.

You can choose which type of optional cookies you wish to accept below. You can also manage these preferences at any time via the Cookie Policy, where you will also find more information about our cookies.

Accept all Reject all
Required

Strictly necessary cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Analytical/performance cookies

Analytical cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Sports News Television Management Limited (acting as general partner of Sports News Television) ("we", "us", "our") are committed to protecting and respecting your privacy as described in our Privacy Notice, of which this Cookie Policy forms a part.

By consenting to this cookie policy ("Cookie Policy"), you acknowledge and consent to our website using cookies and other similar technologies (as described below) to distinguish you from other users of our website and for analytics. This helps us to provide you with a good experience during your visit to our website. This also allows us to improve our website and provide you with tailored content and advertising. For example we can recognise and remember important information that will make it more comfortable browsing our website such as preferred settings.

A cookie is a small file of letters and numbers that we store via your browser on the hard drive of your computer or your mobile device, if you [consent].

We may automatically collect and store certain information about your interaction with our website, including IP addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamps, and related data. We use this information, which does not identify individual users , solely to improve the quality of our products and services.

Manage Cookies

Purposes of collection

You can find more information about the types of cookies we use and the purposes for which we use them set out below.

First party cookies

  • Session Cookies (Technical Cookies): Their use is strictly limited to sending the session identifiers (random numbers generated by the server) needed for secure and efficient Website browsing. They are not permanently stored on the user’s computer and are deleted upon browser closing. In particular, the use of the session cookies aims at ensuring security and improving of the offered service; and
  • Technical Cookie: It is required to keep track of the consent given by the user.

The described cookies do not require your consent to be installed and used.

Session Cookies

Cookie Name Provider Type Expiry Description
JSESSIONID nr-data.net HTTP Session Preserves users states across page requests.
Data is sent to United Kingdom
__RequestVerificationToken sntv.com HTTP Session Helps prevent Cross-Site Request Forgery (CSRF) attacks.
ASP.NET_SessionId sntv.com HTTP Session Preserves the visitor's session state across page requests.

Technical Cookies

Cookie Name Provider Type Expiry Description
cookie-preferences sntv.com Browser Storage 1 year Stores the user's cookie consent state for the current domain

Third party cookies

Some third parties can also provide cookies on our website(s). These cookies or similar technologies are managed by the third parties set out in the table below, and are divided into the following categories:

  • Analytical Cookies: we use Google Analytics, the web analytics service offered by Google, Inc. (“Google”) to analyse how our Website is used. This service uses cookies generating information on your use of our Website (including your IP address), collected from Google in an anonymous form. Disabling these third-party cookies does not affect the Website use;
  • Marketing/Advertising: Cookies used to provide advertising services on a given Website fall within this category. Disabling these third-party cookies does not affect the Website use; and
  • Profiling Cookies: They are used to trace the user’s network browsing and create profiles about his/her tastes, behaviour, choices, etc. These cookies allow the transmission of online advertising messages to the user’s device [with the preferences already expressed by that same user when browsing]. In accordance with applicable laws, using these cookies and any processing related thereto require the prior user’s consent. Disabling these third-party cookies does not affect the Website use.

We suggest that you visit these third-party websites to understand how their cookies are used.

Analytical Cookies

Cookie Name Provider Type Expiry Description
_ga sntv.com HTTP 2 years Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Data is sent to United States
ASP.NET_SessionId teletrax.com HTTP Session Preserves the visitor's session state across page requests.
_gat sntv.com HTTP Session Used by Google Analytics to throttle request rate
Data is sent to United States
_gid sntv.com HTTP Session Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Data is sent to United States
vuid vimeo.com HTTP 2 years Collects data on the user's visits to the website, such as which pages have been read.
Data is sent to United States

Marketing Cookies

Cookie Name Provider Type Expiry Description
vc addthis.com HTTP 1 year Used by the social sharing platform AddThis
Data is sent to United States
bt2 addthis.com HTTP 255 days Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site
Data is sent to United States
mus addthis.com HTTP 1 year Used to support 3rd party functionality used by addthis.com
Data is sent to United States
ouid addthis.com HTTP 1 year Used to support 3rd party functionality used by addthis.com
Data is sent to United States
uid addthis.com HTTP 1 year Creates a unique, machine-generated user ID. AddThis, which is owned by Clearspring Technologies, uses the user ID to make it possible for the user to share content across social networks and provide detailed statistics to various providers.
Data is sent to United States
uvc addthis.com HTTP 13 months Detects how often the social sharing service, AddThis, encounters the same user.
Data is sent to United States
loc addthis.com HTTP 13 months Geolocation, which is used to help providers determine how users who share information with each other are geographically located (state level).
Data is sent to United States
xtc addthis.com HTTP 13 months Registers the user's sharing of content via social media.
Data is sent to United States
di2 addthis.com HTTP 1 year Used to support 3rd party functionality used by addthis.com
Data is sent to United States
__atuvs sntv.com HTTP Session Ensures that the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis.
Data is sent to Netherlands
_at.cww sntv.com HTTP Persistent Used by the social sharing platform AddThis
Data is sent to United Kingdom
at-lojson-cache-# sntv.com HTTP Persistent Used by the social sharing platform AddThis
Data is sent to United Kingdom
at-rand sntv.com HTTP Persistent Used by the social sharing platform AddThis
Data is sent to United Kingdom
_gcl_au linkedin.com HTTP 3 months Stores Google Conversion Linking ad click information
_gcl_dc linkedin.com HTTP 3 months Stores Google Conversion Linking ad click information
_gat linkedin.com HTTP Session Used by Google Analytics to throttle request rate
Data is sent to United States
SID linkedin.com HTTP Session Track user behaviour
Gather LinkedIn advertising analytics
ELOQUA linkedin.com HTTP 1 month Eloqua tracking
lissc linkedin.com HTTP 1 year Track user behaviour
Gather LinkedIn advertising analytics
VID linkedin.com HTTP 1 year Track user behaviour
Gather LinkedIn advertising analytics
_gcl_aw linkedin.com HTTP 3 months The cookie _gcl_au is used by Google Analytics to understand user interaction with the website.
lang .linkedin.com HTTP Session Sets default locale/language
_ga .linkedin.com HTTP 2 years Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Data is sent to United States
bcookie .linkedin.com HTTP 2 years This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
UserMatchHistory .linkedin.com HTTP 1 month LinkedIn Ads ID syncing
JSESSIONID www.linkedin.com HTTP Session Preserves the visitor's session state across page requests.
bscookie www.linkedin.com HTTP 12 hours This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
lang .ads.linkedin.com HTTP Session Sets default locale/language

You also acknowledge and consent to the use of third party cookies (including, for example, those provided by operators of advertising networks and providers of external services like web traffic analysis services). You acknowledge that where we allow advertising networks, external services, and other third-party services on the website, we have no control over cookies they collect.

Refusing or deleting cookies

Most internet browsers are set up by default to accept cookies. However, if you want to refuse or delete any cookies (or similar technologies), please refer to the help and support area on your internet browser for instructions on how to block or delete cookies (for example: Internet Explorer, Google Chrome, Mozilla Firefox and Safari). Please note you may not be able to take advantage of all the features of our Website, including certain personalised features, if you delete or refuse cookies.

To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

For more information on managing cookies, please go to For more information on managing cookies, please go to www.allaboutcookies.org

If you are a resident in the EU:

For more information on managing cookies, please visit www.youronlinechoices.eu which has further information about behavioral advertising and online privacy.

Changes to our Cookie Policy

This Cookie Policy may be updated from time to time.

If we change anything important about this Cookie Policy we will notify you through a pop-up on the website for a reasonable length of time prior to and following the change. You may review the Cookie Policy by visiting the website and clicking on the “Cookie Policy” link.

Close View cookie policy
;