Client Zone

SNTV's crews capture Leverkusen fans maiden Bundesliga title celebrations

sntv's crews were onsite in the BayArena, Leverkusen, Germany as 10,000 people lined the streets awaiting the arrival of the Bayer Leverkusen team bus before their game against Werder Bremen. 

Bayer Leverkusen's 5-0 win saw them secure their first ever German Bundesliga title, ending an era of dominance for Bayern, who have won the past 11 Bundesliga titles.

There was a sense of inevitability about Leverkusen's Bundesliga win for weeks now with Xabi Alonso's side remaining unbeaten in all competitions this season and are on course to complete a treble, a remarkable feat considering they were in the relegation zone back in October 2022 when Xabi Alonso took charge, and now 18 months later they are Champions.

Here we explore the usage and insights of this story, shot on the ground by sntv:

  • The story was used by 130+ media outlets in 60+ markets.
  • The news of Leverkusen's title drove significant media interest in Europe. Over 50% of the markets and media outlets reached were from Europe the story was popular in Germany, Austria, Italy, France, Turkey and the UK.
  • Outside of Europe, the story attracted international media interest and was used the most in Thailand, USA, UAE and South Africa, and also reached audiences in China, Mexico, Morocco, Qatar, South Korea and Vietnam.