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sntv partners with Sport Buff to create sports fan engagement solutions 

sntv, the world’s leading provider of sports video news and highlights, today announced a partnership with next-generation fan engagement platform, Sport Buff, to create enhanced fan engagement solutions around large sports events for broadcasters and publishers.  

SNTV partners with Sport Buff to create sports fan engagement solutions

With over 27 years’ experience, sntv specializes in providing premium sports coverage and sports video news tailored to the needs of broadcasters and digital publishers worldwide. This partnership will elevate sntv's coverage further to include Sport Buff’s real-time gamification experiences to drive fan engagement and retention of sports audiences.

Incorporating interactive elements and real-time engagement through gamification, polls, predictions, and social interactions, the solutions aim to redefine the sports viewing experience and empower fans to actively participate in and influence the content they consume around large global events.

Zoe Duffelen, sntv's Global Head of Revenue, said “In what is set to be an exciting year of sport, with the UEFA EURO 2024 and the Paris 2024 Summer Olympics, we’re excited to partner with Sport Buff to bring a new fully managed video, fan engagement and social media solution to the market. For broadcasters and publishers vying for audience share, this is the ideal solution to help engage, retain and monetise audiences throughout major sporting events and create a more immersive and personalised experience for sports fans.”

Jonty Whitehead, President and Founder of Sport Buff, states "We are delighted to be partnering with such a prestigious leader in the sports broadcast business as sntv. With their global relationships and pedigree in supplying the very best in sporting content Sport Buff can't wait to bring its groundbreaking interactive technology into their customer experience." 
sntv is a joint venture between The Associated Press and global sports, events and representation company, IMG. 


About Sport Buff:
Sport Buff was founded in 2019 by tech entrepreneur Benn Achilleas [CEO] and global broadcast leader Jonty Whitehead [President]. With cutting-edge technology, proven operational delivery and deep experience in live sports broadcasting, the business has worked with a range of sports rights holders and major tournaments including Qatar 2022. They have worked with many of the globe’s biggest broadcasters across a range of platforms including Web OTT, Android and iOS as well as Twitch and YouTube. Sport Buff are proven to be able to increase viewing time, capture valuable data and drive greater engagement with their viewers, as well as create new on-screen sponsorship assets, helping them to better engage, retain and monetize their audience. To learn more visit

About sntv:
For more than 27 years, sntv has been the trusted source of sports video news for media organisations around the world and an expert in creating and delivering authentic sports video content that matters. Our partnership between The Associated Press and IMG ensures our cameras and crews can be in place anywhere in the world, putting our global network of media partners inside every story, delivering more firsts and more exclusives than any other sports video agency. To learn more visit