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sntv Insights – Cricket World Cup 2023

The ICC Men’s Cricket World Cup 2023, the year's premier cricket tournament, started in October. Our crews were on-site, capturing every moment, from team arrivals through to the Final, which saw Australia secure their sixth title, defeating India, much to the disappointment of the home crowd.

Here we explore our coverage of the Cricket World Cup, including content usage insights and stats.

  • Across the tournament news content distributed by sntv was used by 109 media outlets in 52 markets across the world.
  • sntv's news coverage was used the most by media outlets in South Africa and significant media exposure was also recorded in  Bangladesh, Australia, India and the United Kingdom.
  • Noteworthy, media exposure was also recorded in the Turkey, France, Hong Kong and the United States.
  • 46% of media exposure was in Asia/Australia.
  • News content shot and distributed by sntv was aired by broadcast media outlets for 64 hours, equalling over $9.1m of rate card advertising value.
  • Throughout the tournament, we published 214 stories which included training footage, press conferences, official match highlights and team-specific content.
  • Event news content distributed by sntv recorded just over 5.7m video views on social media.

Some of the most used sntv stories:

  • India train ahead of NZ clash in World Cup semis
  • Australia not afraid to be 'brave and take the game on' against India, says Cummins
  • England train, but Stokes set to miss World Cup opener
  • Head knock leads Australia to World Cup glory
  • Stokes in training as England prepare for Bangladesh

Usage map of sntv news stories:


As a global sports news video partner, sntv is committed to covering sports across the globe. If you want to hear more about how we can help with your coverage plans, please contact us.

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