SNTV Expands Services and Unveils Custom-Built Facilities to Power the Next Generation of Sports News Delivery
London, UK 11 June 2025 – SNTV, the world’s leading sports video news agency, today launched a series of enhanced services to provide broadcasters and publishers with unrivalled news coverage that meets the ever-changing needs of today’s audiences. Among the new offerings are SNTV Live, mobile-first video formats, and custom-built remote commentary facilities in Singapore, designed to power elevated sports narratives across global markets. The launch also coincides with a bold new brand identity for SNTV, ushering in a new era of visual storytelling, service innovation, and global media partnership.
“We’ve evolved from a traditional news agency into an embedded editorial production partner,” said James Dobbs, Managing Director at SNTV. “Our new identity and expanded services reflect the scale, speed and agility that our clients now expect in a fragmented and fast-paced sports media ecosystem.”
SNTV Live: Scalable, Real-Time Coverage
SNTV Live is a new live sports news service delivering more than 400 events annually. Covering the world’s most in-demand sports, including soccer, NFL, NBA, MLB, tennis, Formula 1 and boxing, the service spans press conferences, weigh-ins, post-match reactions, training sessions, and fan moments.
This new offering enables broadcasters and publishers to integrate authentic live event content into their own output at scale, quickly, efficiently and with minimal operational lift.
Remote Commentary Hub: Production Without Borders
SNTV has also completed its custom-built remote commentary facilities in Singapore. Purpose-built for live commentary, voiceover production and podcast recording, the facility offers a high-quality, sustainable alternative to on-site setups, reducing travel, turnaround times and environmental impact. This investment also supports growing demand for multilingual and localised sports narratives across global markets.
Format Innovation: Vertical Video at Scale
SNTV is rolling out vertical video formats across its core service offering. Designed for mobile-first and social consumption, this format will be a key component of SNTV’s coverage at major events and throughout the sporting calendar, helping clients meet audience expectations across platforms.
A New Era of Storytelling
The refreshed brand identity reflects SNTV’s evolution into a future-facing content provider for today’s fast-moving sports media landscape. With sports consumption shifting rapidly – from linear to digital, and horizontal to vertical – SNTV’s new identity and service enhancements are designed to equip media organisations with high-quality, multi-format content built for real-time distribution across every screen.
Founded in 1996, SNTV is a joint venture between The Associated Press and leading global sports marketing agency, IMG. It powers the sports news services of 400+ media organisations across broadcast, digital and social, covering over 40 sports across 200 federations and leagues, bringing global audiences closer to the action.
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