This year, SNTV celebrates its 30th anniversary.
Three decades of bringing the world’s sporting stories to audiences everywhere.
Founded in 1996 as a joint venture between The Associated Press and IMG, SNTV combined AP’s journalistic authority with IMG’s world-class sports expertise. From the early days of satellite distribution to today's fast-moving digital media landscape, our purpose has remained the same: to deliver, trusted, high-quality sports video that helps media organisations engage audiences.
Three decades of sporting stories
Over the past 30 years, SNTV has covered many of the defining events and moments in global sport – from FIFA World Cups and Olympic Games to Grand Slams, world championships and unforgettable sporting milestones.
Behind every event are the stories that bring sport to life: the preparations, personalities, press conferences, celebrations and reactions that connect audiences with what is happening on and off the field. Through our global network of crews and editorial teams, SNTV has helped media partners tell their stories quickly, accurately and at scale.
Evolving with the industry
The way audiences consume sport has changed dramatically since 1996. Broadcast schedules have been joined by websites, apps, streaming services and social platforms, creating demand for more content, in more formats, delivered faster than ever.
SNTV has evolved in step with those changes. We have embraced new production and distribution technologies, expanded our global network and continually adapted our services for broadcasters, digital publishers, OTT platforms, FAST channels and rights holders.
SNTV today
Today, SNTV works with more than 150 leagues and federations and 400 media clients, reaching more than 1 billion households worldwide.
Our teams deliver coverage across more than 40 sports, combining global reach, local knowledge and decades of editorial expertise. From breaking news and interviews to press conferences training footage, highlights and fan reaction, we provide a continuous stream of broadcast, digital and social platforms.
The next chapter
As we celebrate 30 years of SNTV, we're proud of the people, partnerships and sporting moments that have shaped our journey.
We are also looking firmly ahead, continuing to invest in our services, technology and editorial expertise as the needs of sports media and its audiences evolve.
Thank you to our clients, partners and colleagues around the world for being part of the SNTV story.
Here’s to the next chapter.