Key benefits
Why Partner With SNTV?
Wherever the story breaks, SNTV combines global newsgathering, editorial expertise and around-the-clock support to deliver sports video that is timely, reliable and ready to publish.
Global coverage across more than 40 sports
Rapid response to breaking sports news
Action highlights, interviews, press conferences and feature stories
Clear rights and usage information
Multiple video formats for broadcast, digital and social publishing
24-hour support from the SNTV Sports News Desk
Planning tools and editorial information to support your newsroom
Trusted sports video expertise since 1996
Register Your Interest In a Trial Of The SNTV Sports Video Service
Get in TouchSports Video for Your Entire Editorial Output
Powered by the global newsgathering strength of The Associated Press and the sports expertise of IMG, SNTV delivers trusted coverage from across the world of sport.
From breaking news and major events to highlights, interviews and feature stories, our content helps broadcasters, publishers and digital platforms keep pace with the sporting calendar and the needs of their audiences.
Built for Speed and Confidence
SNTV helps editorial teams respond quickly with reliable sports video, clear rights information and content that’s ready to use across modern publishing environments.
Trusted industry experience
Since 1996, SNTV has supported media organisations around the world with high-quality sports video backed by experienced journalists, producers and production teams.
Global sports coverage
SNTV covers more than 40 sports, from the biggest international competitions to the stories shaping the daily sports news agenda.
Fast breaking news response
With a global newsgathering network and 24-hour editorial operation, SNTV helps clients react quickly as sports stories develop.
Clear Rights and Usage Information
Every video is accompanied by clear rights, restrictions and editorial information, helping your teams understand how and where content can be used.
Multiple Formats
From broadcast-ready packages and raw footage to feature stories, highlights and short-form vertical video, SNTV provides content for a wide range of editorial and publishing needs.
Planning and Editorial Support
Planning emails, forward calendars, scripts, shotlists and story context help your newsroom prepare for upcoming coverage and respond to developing stories.
Support when you need it
The 24-hour SNTV Sports News Desk provides editorial and operational support around the clock, helping clients stay informed and act quickly when major stories break.
Why media organisations choose SNTV
Whether you serve broadcast audiences, digital consumers or both, SNTV helps you publish trusted sports video quickly, confidently and efficiently.
Benefits Of Using SNTV FAQs
Below you will find some frequently asked questions about the SNTV service that you may find helpful.
Who is SNTV?
SNTV is a leading global sports video news agency, delivering fast, reliable and rights-cleared sports content to broadcasters, publishers and digital platforms worldwide.
Through a unique partnership with The Associated Press and IMG plus an extensive global newsgathering network, SNTV provides comprehensive coverage of the biggest stories in sport. Our team produces and distributes thousands of high-quality video clips each year, covering breaking news, highlights, press conferences, features and more.
Since 1996, SNTV has been a trusted partner for sports video content, helping clients stay ahead in an increasingly fast-moving media landscape.
What does SNTV cover?
SNTV delivers extensive coverage across the global sporting calendar, from major international tournaments to daily breaking news stories.
Our coverage includes:
Major events such as the Olympic Games and FIFA World Cups
Top-tier Soccer, tennis, golf, motorsport and more
Breaking sports news, interviews, press conferences and feature content
Stories exploring athletes as cultural figures across music, fashion, lifestyle and fandom.
With access to AP’s global newsgathering network and SNTV’s own crews on the ground, we are able to respond quickly to breaking stories and deliver content from wherever news is happening.
For a full overview of upcoming coverage, clients can access our Sports Planner.
How much content can I expect?
SNTV delivers a high volume of daily content designed to meet both broadcast and digital needs.
On average, clients receive:
50+ video stories per day
Coverage from 40+ sports
A mix of action highlights, interviews, training, fan reaction, breaking news and more
Multi-format, platform-ready content
Our output is designed to provide a consistent, always-on feed of relevant sports video content.
How do I know what SNTV will be covering?
We provide multiple ways to help clients plan and stay informed:
Daily editorial planning emails
A forward-looking Sports Planner for major events
Real-time updates via our content delivery platform
These tools ensure you always know what’s coming up and what’s available to publish.
How can I receive SNTV content?
We offer flexible delivery options to suit your workflow, including:
Downloads via a digital delivery platform
MRSS and API feeds
Playlist-based delivery
Our team can work with you to ensure seamless integration into your existing systems.
How can I contact SNTV?
SNTV operates globally, with international offices and a 24-hour Sports News Desk based in London.
Our team is available around the clock to support you with editorial, technical or account enquiries. Please Contact us for any enquiries
What makes SNTV different from other providers?
SNTV combines global newsgathering with speed and reliability.
Key differentiators include:
A unique partnership with The Associated Press and IMG
Extensive global coverage
A global network of crews and bureaus
Fast turnaround on breaking sports news
A strong mix of action highlights and original storytelling
This ensures you get both depth and speed in your sports coverage.
What rights are included with SNTV content?
All SNTV content is supplied with clear, rights-managed usage guidelines.
This includes:
Platform permissions (broadcast, digital, social)
Usage duration
Territorial restrictions (where applicable)
Rights details are included with every clip, so you can publish with confidence.
Is SNTV content rights-cleared for digital use?
Yes. A large proportion of SNTV content is cleared for digital publishing, including websites and social platforms.
We clearly label all content to indicate where digital rights apply, making it easy for teams to identify publish-ready clips.
Do you provide metadata and scripting?
Yes. All SNTV content is delivered with comprehensive metadata, including:
Shotlists
Scripts
Editorial context
Keywords and tagging
This enables faster publishing and improves discoverability across platforms.
Do you cover breaking news outside of scheduled events?
Yes. In addition to planned event coverage, SNTV specialises in breaking sports news.
Our global network allows us to respond quickly to developing stories, delivering footage, interviews and reaction as events unfold.
Is there a minimum contract or commitment?
We offer flexible subscription options depending on your organisation’s needs.
Trials are available for new clients, allowing you to experience the service before committing.
Do you offer archive access?
Yes. SNTV offers archive access to a wide range of sports news content.
This allows clients to:
Access past footage
Extend usage beyond standard rights windows
Enhance storytelling with historical context
What support is available after onboarding?
All clients have access to:
24-hour editorial support via our Sports News Desk
Technical support for delivery and integration
Account management for ongoing needs
We work closely with clients to ensure they get maximum value from the service.
Can I customise the content I receive?
Yes. Content delivery can be tailored based on your editorial focus, sports preferences and platform needs.
Our team can help configure feeds and workflows to match your requirements.