Client Zone
View all the news
Wednesday, 25 March 2015

sntv renews deal with send to news

SendtoNews and Sports News Television (sntv), a joint venture between IMG and The Associated Press, are pleased to announce they have renewed and extended their partnership in North America to reach larger audiences, generate new brand advertising opportunities and strengthen the position of both companies as digital sports content leaders.

The three-year agreement includes North American rights to highlight clips for major sporting events such as the Asian and European Tour, IAAF World Championships, ATP World Tour and WTA, as well as extensive news coverage of Euros 2016, Rio 2016 Summer Olympics, and FIFA World Cup 2018 in Russia.

“We deliver the highest quality, relevant sports news globally and through this partnership with SendtoNews we are pleased to vastly increase our distribution capability in North America,” says Martin Kay, Managing Director of sntv.

Announced at the recent Sportel America in Miami, the agreement builds on the success of 2014's one-year agreement between the two digital sports leaders. SendtoNews will have North American rights for the next three years to distribute highlight packages, original stories, breaking news, press conferences, training videos, athlete interviews and other fan interest content across all media platforms 24 hours a day, seven days per week.

“This is an ideal partnership for us and we’re very excited to strengthen and build our relationship,” says SendtoNews CEO Greg Bobolo. “sntv is top of class in global sports newsgathering and coverage, and we’re a demonstrated leader in the distribution of premium digital sports content.:

This renewed partnership adds the following to SendtoNews' extensive content portfolio some of which only cover news coverage subject to restrictions:

Olympic - Summer Games (Rio 2016), Winter Games (PyeongChang 2018)
Soccer - FIFA World Cup 2018, English Premier League, UEFA Champions League, Euro 2016
Golf - US PGA Championships, European Tour, Ryder Cup, 
Tennis - Wimbledon, Australian Open, Fed Cup, Davis Cup, WTA, ATP World Tour 
Motorsport - Formula One, Indy Car Series, Le Mans 24 Hour Race, Dakar Rally
Horseracing - Kentucky Derby, Preakness Stakes, Belmont Stakes, Melbourne Cup
Cycling - Tour de France, Giro d'Italia, BMX World Championships, UCI Mountain Bike World Cup
Cricket - ICC Cricket World Cup, Test Matches 
Rugby - 2015 Rugby World Cup, Rugby Sevens, Women’s Rugby World Cup, European Rugby Championship
Athletics - Boston Marathon, New York Marathon, London Marathon 
Surfing - ASP World Tour
Winter Sports - FIS Alpine Skiing, Snowboard, Freestyle, Bobsleigh, Curling
PLUS – NHL, Rowing, Triathlon, X Games, America's Cup and more

SendtoNews applies its signature treatment to high value sports content by packaging it with in-program advertising that integrates seamlessly with newsrooms’ existing content management systems. SendtoNews’ exclusive News Partner Network™, which consists of thousands of top print, radio, TV and online news outlets across North America, receives 65 million monthly views. Viewership growth in 2014 was 1,600% over 2013, and ad revenue leaped 2,766% in 2014 year over year.

By differentiating premium sports from lower value digital video content, SendtoNews is able command premium CPMs. The model is a perfect fit for sntv, which combines the world’s biggest producer and distributor of sports programming, IMG, with the newsgathering infrastructure of The Associated Press, giving it unparalleled ability to cover all major sporting events across the globe.

SendtoNews’ is now the fastest growing syndicator of sports video highlights in the world. Its extensive rights portfolio includes Major League Baseball, NASCAR, PGA Tour and NFL.

About sntv

For content creators who want to connect with sports fans worldwide, sntv is the dedicated sports news video partner that empowers a consistent output of rich and relevant stories.

Thanks to our partnership of The Associated Press and IMG, we have unrivalled access to cover global and local sports events. We get our audience right inside every story, giving our clients news with an edge. And that’s unbeatable sports content on more than 16,500 stories a year that 450+ broadcasters and 400+ digital publishers rely on every day of the year. 
 

For media enquiries email info@sntv.com

Related News

01/06/2015

sntv opens new Dubai bureau

sntv, the world's leading sports news video agency jointly owned by IMG and The Associated Press, is to open a new bureau in Dubai, UAE, to cater for the increased interest in sports news from the Gulf and reflects sntv's long standing commitment to the clients in the region.

read
14/01/2015

sntv partners with psa to deliver coverage of major events

sntv, the world's leading sports video news agency, has signed an agreement with the Professional Squash Association (PSA) that will enable millions of households worldwide to see unrivalled action from major squash tournaments, throughout 2015.

read

Insights

More

SNTV partners with Sport Buff to create sports fan engagement solutions

Content

More
Today at 4:10 AM

'We need this' - Franz Wagner reflects on Magic's blowout win over Cavs

Twitter

Follow us

Follow us on X
@sntvstory

About us

More

Your world-class sports video partner with global reach and local knowledge

SNTV logo
Back

Cookies on the website

We use cookies on this website. Some of these are necessary, while others allow us to enhance your experience and provide insights into how the site is being used.

For full details of each of the cookies we use please see our Cookie policy.

Our recommended settings are that these cookies are all active and accepted but if you would like to amend your cookie preferences you can do so by clicking Customise cookies.

Accept cookies Customise cookies

Cookies are small pieces of data that websites store on your browser when you visit them. Cookies are useful because they allow a website to recognise your visit and collect information about how you use that website.

You can choose which type of optional cookies you wish to accept below. You can also manage these preferences at any time via the Cookie Policy, where you will also find more information about our cookies.

Accept all Reject all
Required

Strictly necessary cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Analytical/performance cookies

Analytical cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing Cookies

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Sports News Television Management Limited (acting as general partner of Sports News Television) ("we", "us", "our") are committed to protecting and respecting your privacy as described in our Privacy Notice, of which this Cookie Policy forms a part.

By consenting to this cookie policy ("Cookie Policy"), you acknowledge and consent to our website using cookies and other similar technologies (as described below) to distinguish you from other users of our website and for analytics. This helps us to provide you with a good experience during your visit to our website. This also allows us to improve our website and provide you with tailored content and advertising. For example we can recognise and remember important information that will make it more comfortable browsing our website such as preferred settings.

A cookie is a small file of letters and numbers that we store via your browser on the hard drive of your computer or your mobile device, if you [consent].

We may automatically collect and store certain information about your interaction with our website, including IP addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamps, and related data. We use this information, which does not identify individual users , solely to improve the quality of our products and services.

Manage Cookies

Purposes of collection

You can find more information about the types of cookies we use and the purposes for which we use them set out below.

First party cookies

  • Session Cookies (Technical Cookies): Their use is strictly limited to sending the session identifiers (random numbers generated by the server) needed for secure and efficient Website browsing. They are not permanently stored on the user’s computer and are deleted upon browser closing. In particular, the use of the session cookies aims at ensuring security and improving of the offered service; and
  • Technical Cookie: It is required to keep track of the consent given by the user.

The described cookies do not require your consent to be installed and used.

Session Cookies

Cookie Name Provider Type Expiry Description
JSESSIONID nr-data.net HTTP Session Preserves users states across page requests.
Data is sent to United Kingdom
__RequestVerificationToken sntv.com HTTP Session Helps prevent Cross-Site Request Forgery (CSRF) attacks.
ASP.NET_SessionId sntv.com HTTP Session Preserves the visitor's session state across page requests.

Technical Cookies

Cookie Name Provider Type Expiry Description
cookie-preferences sntv.com Browser Storage 1 year Stores the user's cookie consent state for the current domain

Third party cookies

Some third parties can also provide cookies on our website(s). These cookies or similar technologies are managed by the third parties set out in the table below, and are divided into the following categories:

  • Analytical Cookies: we use Google Analytics, the web analytics service offered by Google, Inc. (“Google”) to analyse how our Website is used. This service uses cookies generating information on your use of our Website (including your IP address), collected from Google in an anonymous form. Disabling these third-party cookies does not affect the Website use;
  • Marketing/Advertising: Cookies used to provide advertising services on a given Website fall within this category. Disabling these third-party cookies does not affect the Website use; and
  • Profiling Cookies: They are used to trace the user’s network browsing and create profiles about his/her tastes, behaviour, choices, etc. These cookies allow the transmission of online advertising messages to the user’s device [with the preferences already expressed by that same user when browsing]. In accordance with applicable laws, using these cookies and any processing related thereto require the prior user’s consent. Disabling these third-party cookies does not affect the Website use.

We suggest that you visit these third-party websites to understand how their cookies are used.

Analytical Cookies

Cookie Name Provider Type Expiry Description
_ga sntv.com HTTP 2 years Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Data is sent to United States
ASP.NET_SessionId teletrax.com HTTP Session Preserves the visitor's session state across page requests.
_gat sntv.com HTTP Session Used by Google Analytics to throttle request rate
Data is sent to United States
_gid sntv.com HTTP Session Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Data is sent to United States
vuid vimeo.com HTTP 2 years Collects data on the user's visits to the website, such as which pages have been read.
Data is sent to United States

Marketing Cookies

Cookie Name Provider Type Expiry Description
vc addthis.com HTTP 1 year Used by the social sharing platform AddThis
Data is sent to United States
bt2 addthis.com HTTP 255 days Used by the social sharing platform AddThis to keep a record of parts of the site that has been visited in order to recommend other parts of the site
Data is sent to United States
mus addthis.com HTTP 1 year Used to support 3rd party functionality used by addthis.com
Data is sent to United States
ouid addthis.com HTTP 1 year Used to support 3rd party functionality used by addthis.com
Data is sent to United States
uid addthis.com HTTP 1 year Creates a unique, machine-generated user ID. AddThis, which is owned by Clearspring Technologies, uses the user ID to make it possible for the user to share content across social networks and provide detailed statistics to various providers.
Data is sent to United States
uvc addthis.com HTTP 13 months Detects how often the social sharing service, AddThis, encounters the same user.
Data is sent to United States
loc addthis.com HTTP 13 months Geolocation, which is used to help providers determine how users who share information with each other are geographically located (state level).
Data is sent to United States
xtc addthis.com HTTP 13 months Registers the user's sharing of content via social media.
Data is sent to United States
di2 addthis.com HTTP 1 year Used to support 3rd party functionality used by addthis.com
Data is sent to United States
__atuvs sntv.com HTTP Session Ensures that the updated counter is displayed to the user if a page is shared with the social sharing service, AddThis.
Data is sent to Netherlands
_at.cww sntv.com HTTP Persistent Used by the social sharing platform AddThis
Data is sent to United Kingdom
at-lojson-cache-# sntv.com HTTP Persistent Used by the social sharing platform AddThis
Data is sent to United Kingdom
at-rand sntv.com HTTP Persistent Used by the social sharing platform AddThis
Data is sent to United Kingdom
_gcl_au linkedin.com HTTP 3 months Stores Google Conversion Linking ad click information
_gcl_dc linkedin.com HTTP 3 months Stores Google Conversion Linking ad click information
_gat linkedin.com HTTP Session Used by Google Analytics to throttle request rate
Data is sent to United States
SID linkedin.com HTTP Session Track user behaviour
Gather LinkedIn advertising analytics
ELOQUA linkedin.com HTTP 1 month Eloqua tracking
lissc linkedin.com HTTP 1 year Track user behaviour
Gather LinkedIn advertising analytics
VID linkedin.com HTTP 1 year Track user behaviour
Gather LinkedIn advertising analytics
_gcl_aw linkedin.com HTTP 3 months The cookie _gcl_au is used by Google Analytics to understand user interaction with the website.
lang .linkedin.com HTTP Session Sets default locale/language
_ga .linkedin.com HTTP 2 years Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Data is sent to United States
bcookie .linkedin.com HTTP 2 years This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
UserMatchHistory .linkedin.com HTTP 1 month LinkedIn Ads ID syncing
JSESSIONID www.linkedin.com HTTP Session Preserves the visitor's session state across page requests.
bscookie www.linkedin.com HTTP 12 hours This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
lang .ads.linkedin.com HTTP Session Sets default locale/language

You also acknowledge and consent to the use of third party cookies (including, for example, those provided by operators of advertising networks and providers of external services like web traffic analysis services). You acknowledge that where we allow advertising networks, external services, and other third-party services on the website, we have no control over cookies they collect.

Refusing or deleting cookies

Most internet browsers are set up by default to accept cookies. However, if you want to refuse or delete any cookies (or similar technologies), please refer to the help and support area on your internet browser for instructions on how to block or delete cookies (for example: Internet Explorer, Google Chrome, Mozilla Firefox and Safari). Please note you may not be able to take advantage of all the features of our Website, including certain personalised features, if you delete or refuse cookies.

To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

For more information on managing cookies, please go to For more information on managing cookies, please go to www.allaboutcookies.org

If you are a resident in the EU:

For more information on managing cookies, please visit www.youronlinechoices.eu which has further information about behavioral advertising and online privacy.

Changes to our Cookie Policy

This Cookie Policy may be updated from time to time.

If we change anything important about this Cookie Policy we will notify you through a pop-up on the website for a reasonable length of time prior to and following the change. You may review the Cookie Policy by visiting the website and clicking on the “Cookie Policy” link.

Close View cookie policy