Client Zone
Wednesday, 25 March 2015

sntv renews deal with send to news

SendtoNews and Sports News Television (sntv), a joint venture between IMG and The Associated Press, are pleased to announce they have renewed and extended their partnership in North America to reach larger audiences, generate new brand advertising opportunities and strengthen the position of both companies as digital sports content leaders.

The three-year agreement includes North American rights to highlight clips for major sporting events such as the Asian and European Tour, IAAF World Championships, ATP World Tour and WTA, as well as extensive news coverage of Euros 2016, Rio 2016 Summer Olympics, and FIFA World Cup 2018 in Russia.

“We deliver the highest quality, relevant sports news globally and through this partnership with SendtoNews we are pleased to vastly increase our distribution capability in North America,” says Martin Kay, Managing Director of sntv.

Announced at the recent Sportel America in Miami, the agreement builds on the success of 2014's one-year agreement between the two digital sports leaders. SendtoNews will have North American rights for the next three years to distribute highlight packages, original stories, breaking news, press conferences, training videos, athlete interviews and other fan interest content across all media platforms 24 hours a day, seven days per week.

“This is an ideal partnership for us and we’re very excited to strengthen and build our relationship,” says SendtoNews CEO Greg Bobolo. “sntv is top of class in global sports newsgathering and coverage, and we’re a demonstrated leader in the distribution of premium digital sports content.:

This renewed partnership adds the following to SendtoNews' extensive content portfolio some of which only cover news coverage subject to restrictions:

Olympic - Summer Games (Rio 2016), Winter Games (PyeongChang 2018)
Soccer - FIFA World Cup 2018, English Premier League, UEFA Champions League, Euro 2016
Golf - US PGA Championships, European Tour, Ryder Cup, 
Tennis - Wimbledon, Australian Open, Fed Cup, Davis Cup, WTA, ATP World Tour 
Motorsport - Formula One, Indy Car Series, Le Mans 24 Hour Race, Dakar Rally
Horseracing - Kentucky Derby, Preakness Stakes, Belmont Stakes, Melbourne Cup
Cycling - Tour de France, Giro d'Italia, BMX World Championships, UCI Mountain Bike World Cup
Cricket - ICC Cricket World Cup, Test Matches 
Rugby - 2015 Rugby World Cup, Rugby Sevens, Women’s Rugby World Cup, European Rugby Championship
Athletics - Boston Marathon, New York Marathon, London Marathon 
Surfing - ASP World Tour
Winter Sports - FIS Alpine Skiing, Snowboard, Freestyle, Bobsleigh, Curling
PLUS – NHL, Rowing, Triathlon, X Games, America's Cup and more

SendtoNews applies its signature treatment to high value sports content by packaging it with in-program advertising that integrates seamlessly with newsrooms’ existing content management systems. SendtoNews’ exclusive News Partner Network™, which consists of thousands of top print, radio, TV and online news outlets across North America, receives 65 million monthly views. Viewership growth in 2014 was 1,600% over 2013, and ad revenue leaped 2,766% in 2014 year over year.

By differentiating premium sports from lower value digital video content, SendtoNews is able command premium CPMs. The model is a perfect fit for sntv, which combines the world’s biggest producer and distributor of sports programming, IMG, with the newsgathering infrastructure of The Associated Press, giving it unparalleled ability to cover all major sporting events across the globe.

SendtoNews’ is now the fastest growing syndicator of sports video highlights in the world. Its extensive rights portfolio includes Major League Baseball, NASCAR, PGA Tour and NFL.

About sntv

For content creators who want to connect with sports fans worldwide, sntv is the dedicated sports news video partner that empowers a consistent output of rich and relevant stories.

Thanks to our partnership of The Associated Press and IMG, we have unrivalled access to cover global and local sports events. We get our audience right inside every story, giving our clients news with an edge. And that’s unbeatable sports content on more than 16,500 stories a year that 450+ broadcasters and 400+ digital publishers rely on every day of the year. 

For media enquiries email

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