Client Zone
Tuesday, 11 March 2014

sntv launches samsung smart tv app

sntv, the world’s number one sports video news agency, announced today that it will provide various sport news content for a new Video On Demand (VOD) sports news app for Samsung’s latest Smart TV models 2012/2013. The app has been developed by Rightster, and is available for free download globally for all Samsung Smart TV customers.

Samsung Smart TV owners will be able to access a vast vault of high quality SNTV content at the swipe of a screen, giving the consumer complete control over what sport news and highlights footage they watch and when. The sntv app compliments Samsung’s existing range of Smart TV sports apps. The sntv app is dedicated to providing the consumer with the very latest global sports news content, including the very latest developments from big tournaments, including the UEFA Champions League and FIFA World Cup.

The app is designed to integrate Samsung’s advertising AdHub service, which will support video ad formats. The exciting partnership between sntv, Rightster and Samsung marks sntv’s first foray into the app market. sntv, a joint venture between The Associated Press and IMG Media, offers unrivalled sports content for consumers to choose from, ranging from universally popular sports through to extreme sports that rarely feature on broadcast television channels.

Martin Kay, Managing Director of SNTV, commented, “We are extremely excited to be working with leading technology partners Samsung who have an incredibly high market share in the TV market globally and video content hosts Rightster, to deliver sntv content straight to the customer. We aim at gaining insight into how people across the globe now consume sports content with the influence of connected TVs and smarter technology. This partnership also demonstrates the important role news agencies play in giving consumer instant choice and access to the content they want.”

Charlie Muirhead, CEO, Rightster commented, “It is a pleasure to support sntv's digital innovation as they continue to bring content directly to sports fans. We are seeing increased engagement with sports content on Connected TVs which presents a great opportunity for brands to reach audiences as they experience a new way to consume video.”

About sntv

For content creators who want to connect with sports fans worldwide, sntv is the dedicated sports news video partner that empowers a consistent output of rich and relevant stories.

Thanks to our partnership of The Associated Press and IMG, we have unrivalled access to cover global and local sports events. We get our audience right inside every story, giving our clients news with an edge. And that’s unbeatable sports content on more than 16,500 stories a year that 450+ broadcasters and 400+ digital publishers rely on every day of the year. 

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