Client Zone
Thursday, 01 May 2014

Poland-based TVN Agency to distribute premium video content from 2014 FIFA World Cup produced by the world's leading sport news video agency, sntv

All clients of the x-news service will be granted access to over 300 video news items with Polish voice-over. For the tournament of the year, sntv produces 100% self-shot content through their dedicated sports news video journalists and production teams on the ground in Brazil. Pre-tournament content will include exclusive previews of the 12 host cities and their stadiums, training camps, as well as all 32 team and player profiles, while the day-to-day World Cup coverage will focus on official press conferences, trainings as well as breaking news stories. Moreover, it will feature 64 match previews, sound bites from players, coaches and fans, plus the more bizarre and funny stories of the World Cup. With a team of 20 accredited sport news crews on the ground, sntv will provide the best coverage to get viewers inside the story, wherever it’s happening. Through x-news our clients will have access to the best of the content available.

Throughout the entire duration of the tournament, sntv expect to produce over 1500 video stories featuring 2000+ sound bites. Based on that, TVN Agency's sports desk will produce 300 exclusive news video clips in Polish with the most relevant sport news to engage the Polish viewer.

"Sports content is among the most popular content in terms of the number of x-news downloads. The same applies to popularity among internet users who watch our content online using the x-link player. By making premium World Cup content readily available, we give online sport services of any size a great opportunity to create attractive World Cup-dedicated solutions", says Tomasz Nabakowski, Director of TVN Agency.

"For us, covering the World Cup is about the predictable and the breaking and being able to cover both in time and with as much of the important detail as possible. We have a multitude of sources for breaking news with our own Rio bureau chief, an extensive and reliable network across the football community and crucially our relationship with the Associated Press. We form relationships with leading agencies in select markets in order to jointly create a product with local resonance. We are delighted to work with TVN Agency so our World Cup content can reach all corners of Poland through various media across all available platforms”,

said Martin Kay, Managing Director, sntv.

About sntv

For content creators who want to connect with sports fans worldwide, sntv is the dedicated sports news video partner that empowers a consistent output of rich and relevant stories.

Thanks to our partnership of The Associated Press and IMG, we have unrivalled access to cover global and local sports events. We get our audience right inside every story, giving our clients news with an edge. And that’s unbeatable sports content on more than 16,500 stories a year that 450+ broadcasters and 400+ digital publishers rely on every day of the year. 

For media enquiries email

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