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SAP’s world cup coverage


SAP is an official partner of the German National Football Team (DFB) and were looking for a way to leverage this partnership during the World Cup 2014.

sntv had 20 crews on the ground in Brazil to cover major news stories from across the 12 host cities and global fans reactions and delivered 2,300+ video news stories throughout the tournament.


SAP's objective was to drive brand awareness and encourage consumer engagement to help leverage their partnership with DFB.


sntv in partnership with IMG advised SAP on brand association through football content and produced a series of short branded films focusing exclusively on the biggest news stories surrounding the German National Team.

Each film included strategic messaging on SAP's analytics and data as well as fan engagement. The films were distributed via SAP's existing digital channels including a customer app as well as shown in the SAP hospitality lounges at each Germany game in Brazil.

Each video was  delivered in both German and English and SAP achieved great traction from their customer base. 

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For more details please get in contact.