At sntv we can help brands create customised sports video material that can be used for content marketing purposes, be it by licensing sntv’s sports news content or creating bespoke content for editorial purposes, utilising our production expertise.

We can help you produce content that is newsworthy, engaging and tailored to a brand’s message. We can also support the distribution of your video content to global editorial news desks reaching a potential audience of 4.4 billion people worldwide. What’s more, we can track and report back on the achieved media exposure. Truly global!

our content

We deliver the most relevant and timely sports news content, distributing more than 27,000 video stories or the equivalent of over 1,000 hours of video each year across all sporting categories, getting thousands of sport fans inside every story.

Our experience

We have been the leading sports news agency since our inception in 1996, solely dedicated to delivering premium video content in sport news and action, providing thousands of clients across both broadcast and digital with the most relevant and timely sports video content, 365 days a year.

Our unrivalled experience in sports journalism and our truly global network through our partnership between The Associated Press and IMG - with a combined total of 417 bureaux globally - means that we offer our clients immediate access to the biggest sporting events and latest sports news, anywhere in the world.


Attractive and engaging content

We are experts at producing attractive and engaging content and we know what it takes to create news video that will get traction. Producing sports news video stories with sntv is a simple and controlled way to tell your story.

We ensure that your video is edited and presented in the most attractive format where engagement is the main focus. Creating your video content with us allows you to benefit from our vast video production experience and expertise. We can work with you to produce content such as personality profiles, custom feeds, educational videos, bulletins, pop-up news channels and much more.


sntv content license for use on your marketing channels and social media

Clients can license our content through an annual subscription or credit system and use our sntv content across social media, content marketing pages, customer apps or hospitality set ups.

We can help you license high-quality, trustworthy and reliable video news content from small to large sporting events.  


sntv distributes sponsored content across its sntv and AP partner network

Through the commercial distribution network of its joint venture partner The Associated Press, sntv can also enable global distribution to over 1,000 newsrooms globally with the ability to deliver content in all formats to the biggest broadcasters, newspapers, magazines and websites.

  • Stories are immediately available once ingested
  • Your content drops into existing newsroom workflow
  • Maximum brand exposure through association with established partners
  • Videos are marketed through advisories and news flashes to both subscribers and non-subscribers of the sntv and AP global database
  • Multiple video distribution slots within 24 hours
  • Access and multi-platform usage can be customised and controlled
  • Server retention of content
  • Potential audience of 4.4 billion people worldwide


ROI focus through precise watermarked distribution

We understand ROI is of key importance. This is why we offer a watermark tracking of broadcast content service and comprehensive reporting of usage with our ability to track over 1,000 broadcasters for video.

We provide a distribution report in a concise and easy to understand format demonstrating the media exposure achieved, as we aim to deliver your content to the right audience in the most cost effective way.


case studies


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