FIFA 2018 World Cup Russia 

14 June - 15 July 2018 

After 4 long years of waiting, the 2018 FIFA World Cup in Russia was eventful and full of surprises. We had over 25 crews on the ground who provided clients with digital and broadcast-ready video footage of the most talked-about moments of the tournament. Coverage included viral videos to breaking news, insider momentsinterviews and coverage from the 32 team camps
 

A look back at the 2018 World Cup in Russia

sntv provided a variety of World Cup related stories around the tournament, from visiting the home villages of players, to speaking with football association officials, to unique colour, human interest stories from the players, fans, and officials, including fascinating ‘road to Russia’ stories.

We did't just deliver what we said we would, we went above and beyond on all of the below: 

  • More fan colour stories
  • Previews of ALL matches for sntv raw clients
  • LIVE coverage from fan zones, fan arrivals, fans at World Cup final
  • Foreign soundbites all with translations
  • Two featured match previews every day for sntv ready clients
  • Many exclusive stories including coverage of major events at the CONMEBOL House, from the Egyptian training camp that went viral worldwide with the psychic sausage dog story! 

660

channels relied on our content

3,000+

World Cup stories

21

different language soundbites

26

embedded crew members

11

training camps covered

Our sntv World Cup coverage 

sntv raw

Our unbranded raw video footage of 1-6 minutes duration is fully customisable and ready for you to edit. Below are details of the sntv raw coverage that we provided:

 

Pre-World Cup coverage 

  • International friendlies - Highlights, previews and reaction of matches that include World Cup teams
  • Profiles of all teams including training footage and interviews with coaches and players
  • Venue profiles including the host cities and stadia 

Coverage during the tournament 

  • Reactive news gathering with our crews chasing down any breaking news 
  • Regular coverage of all the training camps with dedicated crews embedded at the following camps Argentina, Brazil, England, France, Germany, Portugal, Spain, Egypt, Morocco, Saudi Arabia and Tunisia  
  • Training sessions
  • All team arrivals 
  • Match previews 
  • FIFA press conferences 
  • Interviews with various managers, coaches and players 
  • Fan colour, reaction and UGC content both at home and in Russia including fan zone reaction and footage of fans watching matches back home 
  • Viral clips of the more comical and bizarre side of the tournament 

Post-tournament coverage 

  • Fan reaction to the World Cup Final both in Russia and back home
  • Team departures
  • Coverage of the returning heroes including the victory parade
  • Any breaking news after the tournament

sntv ready

Professionally edited videos of 60-90 seconds duration. Ready to publish without any additional production. Below are details of the sntv ready coverage that we provide: 

 

Pre-World Cup coverage

Please find our sntv ready coverage schedule here 

  • Team profiles - Data-driven, graphic-led profiles on all teams
  • Venue profiles of all host stadia 
  • Key player profiles - Data-driven, graphics led videos on all the big names of the tournament 
  • Ones to watch - Profiles of up-and-coming players 
  • Guide to Russia - Covering city profiles, history, stadia, customs, culture and other interesting facts 
  • Did you know? - Bitesize, shareable, fun and fact based feature videos

Coverage during the tournament 

  • Reactive news gathering with our crews chasing down any breaking news
  • Regular coverage of all training camps and dedicated crews embedded at the following training camps Argentina, Brazil, England, France, Germany, Portugal, Spain, Egypt, Morocco, Saudi Arabia and Tunisia  
  • Arrivals of the high-profile teams  
  • Training sessions 
  • The big match preview - Focusing on the key match of the day, using a combination of video, photos, graphics and stats  
  • Post-match analysis - Statistical analysis of the big fixtures each day. Including photos, graphics and stats. Delivered within 60 minutes of the final whistle
  • FIFA press conferences
  • Reactive coverage of sponsored events 
  • Interviews with various managers, coaches, players and fans in English and native language
  • Top players by round using a combination of video, photos, graphics and stats  
  • Social reaction – Daily-round up of the top stories across social media
  • Viral clips of the more comical and bizarre side of the tournament

Post-tournament coverage 

  • Fan reaction to the World Cup Final both in Russia and back home
  • Team departures
  • Coverage of the returning heroes including the victory parade
  • Any breaking news after the tournament
     

Examples of our sntv raw coverage

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Argentina coach Sampaoli flies to Europe to meet Messi and World Cup hopefuls

01:11 mins

Hernan Dario Gomez speaks to SNTV as he prepares his side for their World Cup debut

03:47 mins

Examples of our sntv ready coverage

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SNTV's Key Player Profile - David de Gea of Spain

01:00 mins

SNTV's World Cup 5 Fun Facts - Iceland

00:44 mins

Why choose sntv for your World Cup coverage? 

  • More firsts 
    In a World Cup anything can happen and fates can change quickly. Our partnership of The Associated Press and IMG ensure our cameras and crews are in place faster than our competitors, bringing you unrivalled coverage as and when it happens.
  • More coverage 
    Panama? Egypt? Poland? We don’t just cover the big names, we preview all teams and get footage from all of the training camps, including local language interviews. So when the surprise team of the tournament emerges, you’ve got it covered.
    Because we regularly cover the African Cup of Nations, the Latin American Cup plus lesser-known leagues, we know the players likely to emerge on the global playing field. So when big nations face off against smaller ones, you will know who’s who.  
  • More knowledge 
    We send the most experienced sports journalists and producers to the tournament, ensuring that your fans get unrivalled coverage whichever team they support. 
    Want a soundbite in Spanish or Arabic? We can do that too. From highlights to viral videos, breaking news to the fan experience, sntv is on the ground capturing the stories your fans want to see. Plus our Sports News Desk is available 24 hours a day for rights queries and bespoke requests.